This conceptual type is based on the western culture embedded in the typeface Helvetica. Helvetica is a typeface apparently able to fit any brand or product, and this shapeshifting behaviour projected on western consumerism is what provided the base for this conceptual type.
Sellvetica is a typeface that has in theory infinite fonts or variants. As a projection on any consumer product will do. This is the "Philips Senseo" font.
Pictures are taken at a 30 degrees angle from the projection, complete font comprises the full 360 degrees of the consumer product.